//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of advertising : the review of marketing communications"
~person:"Choi, Sung Tae"
~source:"econis"
~subject:"Markenimage"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Markenimage
Advertising
1
Advertising effects
1
Brand image
1
Brand management
1
Consumer behaviour
1
Konsumentenverhalten
1
Markenführung
1
Metaphor
1
Psychology of advertising
1
Werbepsychologie
1
Werbewirkung
1
Werbung
1
advertising
1
brand evaluation
1
imagery processing
1
regulatory focus
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Choi, Sung Tae
Matthes, Jörg
3
Naderer, Brigitte
2
Sung, Yongjun
2
Ahn, Jungyong
1
Alharbi, Khalid
1
Ang, Lawrence
1
Anglada-Tort, Manuel
1
Baek, Tae Hyun
1
Balasubramanian, Siva Kumar
1
Bang, Hye Jin
1
Bintinger, Simone
1
Bock, Dora
1
Boerman, Sophie C.
1
Boutsouki, Christina
1
Breberina, Jovica
1
Breves, Priska
1
Brison, Natasha T.
1
Britt, Brian C.
1
Bronkhorst, Ewald
1
Chen, Kuan-Ju
1
Choi, Dongwon
1
Choi, Sungchul
1
Chu, Shu-Chuan (Kelly)
1
Duff, Brittany R. L.
1
Edwards, Steven M.
1
Eguro, Yuka
1
Einwiller, Sabine
1
Enschot, Renske van
1
Feng, Wenting
1
Garaus, Marion
1
Girschick, Alexander
1
Gistri, Giacomo
1
Hatzithomas, Leonidas
1
Hayes, Jameson L.
1
Holiday, Steven
1
Hong, Cheng
1
Hooijdonk, Charlotte van
1
Jhang, Jihoon
1
Jung, Han Young
1
more ...
less ...
Published in...
All
International journal of advertising : the review of marketing communications
Source
All
ECONIS (ZBW)
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Imagination matters : do consumers' imagery processing and self-regulatory goals affect the persuasiveness of metaphor in advertising?
Lee, Seung Yun
;
Jung, Sunho
;
Jung, Han Young
;
Choi, Sung Tae
- In:
International journal of advertising : the review of …
38
(
2019
)
8
,
pp. 1173-1201
Persistent link: https://www.econbiz.de/10012200373
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->