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~isPartOf:"International journal of advertising : the review of marketing communications"
~person:"Einwiller, Sabine"
~person:"Mazerant, Komala"
~subject:"Germany"
~subject:"Social web"
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International journal of advertising : the review of marketing communications
International journal of advertising : the quarterly review of marketing communications
1
Working paper / Institute for Media and Communications Management, University of St. Gallen
1
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ECONIS (ZBW)
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Topical Advertising in enduring events : the role of timing and creativity in engagement with social media brand messages during COVID-19
Mazerant, Komala
;
Willemsen, Lotte M.
;
Neijens, Peter
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1411-1432
Persistent link: https://www.econbiz.de/10013484584
Saved in:
2
User generated content presenting brands on social media increases young adults' purchase intention
Mayrhofer, Mira
;
Matthes, Jörg
;
Einwiller, Sabine
; …
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 166-186
Persistent link: https://www.econbiz.de/10012200476
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