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~isPartOf:"International journal of advertising : the review of marketing communications"
~person:"Gistri, Giacomo"
~person:"Ko, Eunju"
~person:"Lee, Jacob C."
~subject:"Werbewirkung"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Graue Literatur"
~type_genre:"Umfrage"
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Werbewirkung
Advertising effects
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Gistri, Giacomo
Ko, Eunju
Lee, Jacob C.
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International journal of advertising : the review of marketing communications
International journal of advertising : the quarterly review of marketing communications
2
Journal of marketing communications
1
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ECONIS (ZBW)
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The impact of infectious disease cues on visual pattern-seeking
Lee, Jaehoon
;
Park, Jooyoung
;
Lee, Jacob C.
;
Jhang, Jihoon
- In:
International journal of advertising : the review of …
42
(
2023
)
4
,
pp. 740-772
Persistent link: https://www.econbiz.de/10014296411
Saved in:
2
Priming movie product placements : new insights from a cross-national case study
Balasubramanian, Siva Kumar
;
Gistri, Giacomo
- In:
International journal of advertising : the review of …
41
(
2022
)
6
,
pp. 1064-1094
Persistent link: https://www.econbiz.de/10013362126
Saved in:
3
UGC attributes and effects : implication for luxury brand advertising
Yu, Jihye
;
Ko, Eunju
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 945-967
Persistent link: https://www.econbiz.de/10012623909
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