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~isPartOf:"International journal of advertising : the review of marketing communications"
~person:"Kim, Jooyoung"
~person:"Lu, Shijie"
~person:"Okazaki, Shintaro"
~person:"Yan, Ruiliang"
~subject:"Advertising"
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Kim, Jooyoung
Lu, Shijie
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Cho, Chang-Hoan
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International journal of advertising : the review of marketing communications
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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Electronic markets : the international journal on networked business
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European Advertising Academy
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International journal of advertising : the quarterly review of marketing communications
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Journal of marketing communications
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Journal of retailing and consumer services
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Marshall School of Business Working Paper
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Media and change management : creating a path for new content formats, business models, consumer roles, and business responsibility
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The future of advertising research in virtual, augmented, and extended realities
Ahn, Sun Joo
;
Kim, Jooyoung
;
Kim, Jaemin
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 162-170
Persistent link: https://www.econbiz.de/10014233940
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2
Advertising nativeness as a function of content and design congruence
Kim, Jooyoung
;
Choi, Dongwon
;
Kim, Hanyoung
- In:
International journal of advertising : the review of …
38
(
2019
)
6
,
pp. 845-866
Persistent link: https://www.econbiz.de/10012200333
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