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~isPartOf:"International journal of advertising : the review of marketing communications"
~person:"Ko, Eunju"
~person:"Kumar, Vikas"
~subject:"Social web"
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International journal of advertising : the review of marketing communications
Journal of business research : JBR
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Journal of retailing and consumer services
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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UGC attributes and effects : implication for luxury brand advertising
Yu, Jihye
;
Ko, Eunju
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 945-967
Persistent link: https://www.econbiz.de/10012623909
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