//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of advertising : the review of marketing communications"
~person:"Ko, Eunju"
~person:"Verhoef, Peter C."
~person:"Wong, IpKin Anthony"
~subject:"Consumer behaviour"
~subject:"Internet marketing"
~subject:"Konsumentenverhalten"
~type:"article"
~type_genre:"Article in journal"
~type_genre:"Article"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Consumer Behaviour"
Narrow search
Delete all filters
| 10 applied filters
Year of publication
From:
To:
Subject
All
Consumer behaviour
Internet marketing
Konsumentenverhalten
Advertising effects
3
Brand management
3
Luxury goods
3
Luxusgüter
3
Markenführung
3
Werbewirkung
3
Advertising
2
Brand
2
Markenartikel
2
Online-Marketing
2
Werbung
2
Brand image
1
Communication effectiveness
1
Experience marketing
1
Fashion
1
Instagram
1
Markenimage
1
Mode
1
Social Web
1
Social web
1
Viral marketing
1
Virales Marketing
1
eWOM
1
environmental claims
1
fast fashion
1
luxury brand
1
luxury brands
1
online video advertising
1
user-generated content
1
more ...
less ...
Online availability
All
Undetermined
3
Type of publication
All
Article
Book / Working Paper
1
Type of publication (narrower categories)
All
Article in journal
Article
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Ko, Eunju
Verhoef, Peter C.
Wong, IpKin Anthony
Yoon, Sukki
6
Bang, Hye Jin
5
Choi, Dongwon
5
Lou, Chen
5
Matthes, Jörg
5
Naderer, Brigitte
5
Boerman, Sophie C.
4
Choi, Yung Kyun
4
Kim, Kacy K.
4
Sung, Yongjun
4
Wojdynski, Bartosz W.
4
Yoon, Hye Jin
4
Youn, Seounmi
4
Beckert, Johannes
3
Evans, Nathaniel J.
3
Haley, Eric John
3
Hudders, Liselot
3
Pangarkar, Aniruddha
3
Pittman, Matthew
3
Shukla, Paurav
3
Taylor, Charles Raymond
3
Wu, Linwan
3
Ahn, Jungyong
2
Baek, Tae Hyun
2
Boutsouki, Christina
2
Breves, Priska
2
Chang, Chingching
2
Dens, Nathalie
2
Duff, Brittany R. L.
2
Hatzithomas, Leonidas
2
Hayes, Jameson L.
2
Holiday, Steven
2
Johnson, Benjamin K.
2
Kang, Moon Young
2
Kim, Eunjin
2
Kim, Hanyoung
2
Kim, Hyuksoo
2
Kim, Seunghyun
2
Kim, WooJin
2
more ...
less ...
Published in...
All
International journal of advertising : the review of marketing communications
Journal of business research : JBR
28
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
International journal of hospitality management
7
Journal of travel and tourism marketing
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
6
Journal of retailing
6
Asia Pacific journal of marketing and logistics
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
4
International journal of advertising : the quarterly review of marketing communications
3
International journal of contemporary hospitality management
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
3
Journal of marketing
3
Journal of the Academy of Marketing Science
3
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
The journal of services marketing
3
Journal of interactive marketing
2
Marketing letters : a journal of research in marketing
2
Tourism management : research, policies, practice
2
Cross-cultural buyer behavior
1
GfK marketing intelligence review : Marketingforschung für die Praxis
1
International journal of consumer studies
1
International journal of management reviews : IJMR
1
International marketing review
1
Jahrbuch der Absatz- und Verbrauchsforschung
1
Journal of consumer psychology : JCP ; the official journal of the Society for Consumer Psychology
1
Journal of retailing and consumer services
1
Journal of service research : JSR
1
Journal of strategic marketing
1
Journal of vacation marketing
1
MSI reports : working paper series
1
Psychology & marketing
1
The journal of product innovation management : an international publication of the Product Development & Management Association
1
Tourism management perspectives : TMP
1
Universia business review : UBR
1
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
UGC attributes and effects : implication for luxury brand advertising
Yu, Jihye
;
Ko, Eunju
- In:
International journal of advertising : the review of …
40
(
2021
)
6
,
pp. 945-967
Persistent link: https://www.econbiz.de/10012623909
Saved in:
2
Luxury brand advertising : editorial : theory and practice
Ko, Eunju
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 757-760
Persistent link: https://www.econbiz.de/10012260247
Saved in:
3
Environmental claims in online video advertising : effects for fast-fashion and luxury brands
Teona, Gogichaishvili
;
Ko, Eunju
;
Kim, Sang Jin
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 858-887
Persistent link: https://www.econbiz.de/10012260280
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->