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~isPartOf:"International journal of advertising : the review of marketing communications"
~person:"Lee, Seung Yun"
~subject:"Brand"
~subject:"Psychology of advertising"
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International journal of advertising : the review of marketing communications
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Imagination matters : do consumers' imagery processing and self-regulatory goals affect the persuasiveness of metaphor in advertising?
Lee, Seung Yun
;
Jung, Sunho
;
Jung, Han Young
;
Choi, Sung Tae
- In:
International journal of advertising : the review of …
38
(
2019
)
8
,
pp. 1173-1201
Persistent link: https://www.econbiz.de/10012200373
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