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~isPartOf:"International journal of advertising : the review of marketing communications"
~person:"Lee, Yen-I."
~subject:"Brand"
~subject:"Psychology of advertising"
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International journal of advertising : the review of marketing communications
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How the level of personalization affects the effectiveness of personalized ad messages : the moderating role of narcissism
Bang, Hye Jin
;
Choi, Dongwon
;
Wojdynski, Bartosz W.
; …
- In:
International journal of advertising : the review of …
38
(
2019
)
8
,
pp. 1116-1138
Persistent link: https://www.econbiz.de/10012200370
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