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~isPartOf:"International journal of advertising : the review of marketing communications"
~person:"Matthes, Jörg"
~subject:"Germany"
~subject:"Social web"
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International journal of advertising : the review of marketing communications
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User generated content presenting brands on social media increases young adults' purchase intention
Mayrhofer, Mira
;
Matthes, Jörg
;
Einwiller, Sabine
; …
- In:
International journal of advertising : the review of …
39
(
2020
)
1
,
pp. 166-186
Persistent link: https://www.econbiz.de/10012200476
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