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~isPartOf:"International journal of advertising : the review of marketing communications"
~person:"Mazerant, Komala"
~person:"Su, Leona Yi Fan"
~subject:"Germany"
~subject:"Social web"
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International journal of advertising : the review of marketing communications
International journal of advertising : the quarterly review of marketing communications
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ECONIS (ZBW)
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Outdoor-sports brands' Instagram strategies : how message attributes relate to consumer engagement
Zhang, Jennifer Shiyue
;
Su, Leona Yi Fan
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 1088-1109
Persistent link: https://www.econbiz.de/10014321554
Saved in:
2
Topical Advertising in enduring events : the role of timing and creativity in engagement with social media brand messages during COVID-19
Mazerant, Komala
;
Willemsen, Lotte M.
;
Neijens, Peter
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1411-1432
Persistent link: https://www.econbiz.de/10013484584
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