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~isPartOf:"International journal of advertising : the review of marketing communications"
~person:"Sato, Takaya"
~subject:"Brand"
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International journal of advertising : the review of marketing communications
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Is the effect of luxury advertising on consumer evaluations of fashion brands positive or negative?
Ono, Akinori
;
Eguro, Yuka
;
Narisawa, Taichi
;
Nomura, Naoki
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 843-857
Persistent link: https://www.econbiz.de/10012260279
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