//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of advertising : the review of marketing communications"
~person:"Xie, Quan"
~subject:"Germany"
~subject:"Social web"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"branding"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
Germany
Social web
Brand management
2
Consumer behaviour
2
Konsumentenverhalten
2
Markenführung
2
Advertising effects
1
Auskunftspflicht
1
Beziehungsmarketing
1
Brand
1
Brand loyalty
1
Branded content marketing
1
Corporate disclosure
1
Disclosure regulation
1
Influencer
1
Influencer marketing
1
Internet marketing
1
Markenartikel
1
Markentreue
1
Marketing management
1
Marketingmanagement
1
Online-Marketing
1
Public relations
1
Relationship marketing
1
Social Web
1
Sponsoring
1
Sponsorship
1
Unternehmenspublizität
1
Werbewirkung
1
YouTube
1
brand influence disclosure
1
brand loyalty
1
compensation type disclosure
1
consumption values
1
elaboration likelihood model
1
experiential perspective
1
sponsorship disclosure
1
Öffentlichkeitsarbeit
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Xie, Quan
Dens, Nathalie
2
Hudders, Liselot
2
Veirman, Marijke de
2
Ang, Lawrence
1
Buzeta, Cristian
1
Chan, Terri H.
1
Choi, Sungchul
1
Choi, Yung Kyun
1
Chu, Shu-Chuan (Kelly)
1
De Jans, Steffi
1
De Keyzer, Freya
1
Duff, Brittany R. L.
1
Einwiller, Sabine
1
Han, Jiyoon
1
Kim, Hye-yŏng
1
Kim, Hyejin
1
Kim, Mikyoung
1
Kim, Taeyeon
1
Kim, Yoojung
1
Ko, Eunju
1
Koronaki, Eirini
1
Lee, Seungae
1
Lou, Chen
1
Matthes, Jörg
1
Mayrhofer, Mira
1
Mazerant, Komala
1
Naderer, Brigitte
1
Neijens, Peter
1
Noort, Guda van
1
Pamuksuz, Utku
1
Panigyrakis, George
1
Panopoulos, Anastasios
1
Pelsmacker, Patrick de
1
Poels, Karolien
1
Schooten, Erik van
1
Singh, Camille
1
Song, Hayeon
1
Song, Sanga
1
Su, Leona Yi Fan
1
Sung, Yongjun
1
more ...
less ...
Published in...
All
International journal of advertising : the review of marketing communications
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Something social, something entertaining? : how digital content marketing augments consumer experience and brand loyalty
Lou, Chen
;
Xie, Quan
- In:
International journal of advertising : the review of …
40
(
2021
)
3
,
pp. 376-402
Persistent link: https://www.econbiz.de/10012586666
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->