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~isPartOf:"International journal of advertising : the review of marketing communications"
~subject:"Advertising"
~subject:"United States"
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International journal of advertising : the review of marketing communications
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Advertising and violence : concepts and perspectives
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European Sport management quarterly : ESMQ
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European journal of marketing
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ECONIS (ZBW)
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1
Do celebrities in advertisements matter? : familiar endorsers as an accelerator of gestural cues of persuasion
Ono, Makoto
;
Ono, Akinori
- In:
International journal of advertising : the review of …
43
(
2024
)
5
,
pp. 904-929
Persistent link: https://www.econbiz.de/10014551085
Saved in:
2
Effects of physical appearance of ad endorsers featured in gay-targeted ads, explained by endorser match-up and identification
Flores-Zamora, Javier
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 408-429
Persistent link: https://www.econbiz.de/10014234112
Saved in:
3
An integrated model of congruence and credibility in celebrity endorsement
Lee, Jung-Sook
;
Chang, Hua
;
Zhang, Lingling
- In:
International journal of advertising : the review of …
41
(
2022
)
7
,
pp. 1358-1381
Persistent link: https://www.econbiz.de/10013417502
Saved in:
4
Celebrity vs. influencer endorsements in advertising : the role of identification, credibility, and Product-Endorser fit
Schouten, Alexander P.
;
Janssen, Loes
;
Verspaget, Maegan
- In:
International journal of advertising : the review of …
39
(
2020
)
2
,
pp. 258-281
Persistent link: https://www.econbiz.de/10012200481
Saved in:
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