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~isPartOf:"International journal of advertising : the review of marketing communications"
~subject:"Behavioral economics"
~subject:"Brand management"
~subject:"Marketing management"
~type:"article"
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Behavioral economics
Brand management
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Psychology of advertising
18
Werbepsychologie
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16
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Karpinska-Krakowiak, Malgorzata
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International journal of advertising : the review of marketing communications
Journal of economic psychology : research in economic psychology and behavioral economics
16
Happiness, economics and politics : towards a multi-disciplinary approach
15
Psychology & marketing
9
Journal of economic literature
5
Psychology of decision making in economics, business and finance
5
Journal of advertising research
4
Journal of business research : JBR
4
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
4
Journal of behavioral and experimental economics
3
Journal of economic behavior & organization : JEBO
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Journal of marketing
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Schauplätze dreidimensionaler Markeninszenierung : innovative Strategien und Erfolgsmodelle erlebnisorientierter Begegnungskommunikation ; Brand Parks, Museen, Flagship Stores, Messen, Events, Roadshows
3
The journal of brand management : an international journal
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The journal of economic methodology
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The quarterly journal of economics
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Advertising in new formats and media : current research and implications for marketers
2
Annual review of economics
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Cambridge journal of economics
2
Erfolgreiche Markendifferenzierung : Strategie und Praxis professioneller Markenprofilierung
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Exotic preferences : behavioral economics and human motivation
2
International journal of advertising : the quarterly review of marketing communications
2
International journal of social economics
2
Journal of business ethics : JOBE
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Journal of marketing communications
2
Journal of promotion management : JPM
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Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
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Journal of retailing
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Marketing : ZFP ; journal of research and management
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NeuroPsychoEconomics
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The American economic review
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The Cambridge handbook of psychology and economic behaviour
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Theoretical economics letters
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(1995). - VIII, 298 S. : graph. Darst. - Enth. 14 Beitr.
1
/ Meinald T. Thielsch ... (Hrsg.)
1
A master class in brand planning : the timeless works of Stephen King
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Altercast framing with assertive sustainability messages : how dominant brands can motivate non-green consumers
Milfeld, Tyler
;
Pittman, Matthew
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 173-201
Persistent link: https://www.econbiz.de/10014450248
Saved in:
2
Like the dad in the ad : testing a conceptual model for new fathers' responses to dadvertisements
Mueller, Sophia
;
Morton, Cynthia R.
;
Johnson, Benjamin K.
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
3
,
pp. 488-517
Persistent link: https://www.econbiz.de/10014295202
Saved in:
3
Mini-film advertising and digital brand engagement : the moderating effects of drama and lecture
Karpinska-Krakowiak, Malgorzata
;
Eisend, Martin
- In:
International journal of advertising : the review of …
39
(
2020
)
3
,
pp. 387-409
Persistent link: https://www.econbiz.de/10012200491
Saved in:
4
Being funny is not enough : the influence of perceived humor and negative emotional reactions on brand attitudes
Warren, Caleb
;
Carter, Erin Percival
;
McGraw, A. Peter
- In:
International journal of advertising : the review of …
38
(
2019
)
7
,
pp. 1025-1045
Persistent link: https://www.econbiz.de/10012200365
Saved in:
5
Imagination matters : do consumers' imagery processing and self-regulatory goals affect the persuasiveness of metaphor in advertising?
Lee, Seung Yun
;
Jung, Sunho
;
Jung, Han Young
;
Choi, Sung Tae
- In:
International journal of advertising : the review of …
38
(
2019
)
8
,
pp. 1173-1201
Persistent link: https://www.econbiz.de/10012200373
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