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~isPartOf:"International journal of advertising : the review of marketing communications"
~subject:"Bibliometrie"
~subject:"Virtuelle Realität"
~subject:"Werbewirkung"
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Aspects of visual metaphor : an operational typology of visual rhetoric for research in advertising
Peterson, Matthew O.
- In:
International journal of advertising : the review of …
38
(
2019
)
1
,
pp. 67-96
Persistent link: https://www.econbiz.de/10012200204
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