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~isPartOf:"International journal of advertising : the review of marketing communications"
~subject:"Brand management"
~subject:"Germany"
~subject:"Social web"
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Brand management
Germany
Social web
Markenführung
66
Consumer behaviour
58
Konsumentenverhalten
58
Advertising effects
43
Werbewirkung
43
Brand image
31
Markenimage
31
Advertising
30
Werbung
30
Internet marketing
27
Online-Marketing
27
Brand
22
Markenartikel
22
Social Web
19
Luxury goods
10
Luxusgüter
10
Marketing management
8
Marketingmanagement
8
Product Placement
7
Product placement
7
Beziehungsmarketing
6
Relationship marketing
6
brand attitude
6
social media
6
Psychology of advertising
5
Werbepsychologie
5
persuasion knowledge
5
Celebrity endorsement
4
Celebrity-Werbung
4
Fashion
4
Influencer marketing
4
Instagram
4
Mode
4
advertising
4
Confidence
3
Corporate Social Responsibility
3
Corporate social responsibility
3
Emotion
3
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61
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5
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Article
65
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66
Aufsatz in Zeitschrift
66
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1
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English
66
Author
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Ko, Eunju
4
Dens, Nathalie
3
Matthes, Jörg
3
Naderer, Brigitte
3
Hayes, Jameson L.
2
Hudders, Liselot
2
Lou, Chen
2
Pelsmacker, Patrick de
2
Sung, Yongjun
2
Taylor, Charles Raymond
2
Veirman, Marijke de
2
Xie, Quan
2
Ahn, Jungyong
1
Alharbi, Khalid
1
An, Donghwy
1
Ang, Lawrence
1
Anglada-Tort, Manuel
1
Applequist, Janelle
1
Baek, Tae Hyun
1
Balasubramanian, Siva Kumar
1
Bang, Hye Jin
1
Beatson, Amanda T.
1
Bintinger, Simone
1
Bock, Dora
1
Boerman, Sophie C.
1
Boutsouki, Christina
1
Breberina, Jovica
1
Breves, Priska
1
Britt, Brian
1
Britt, Brian C.
1
Buzeta, Cristian
1
Cao, Yue
1
Carter, Erin Percival
1
Chan, Terri H.
1
Chang, Chingching
1
Choi, Dongwon
1
Choi, Sung Tae
1
Choi, Sungchul
1
Choi, Yung Kyun
1
Chu, Shu-Chuan (Kelly)
1
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International journal of advertising : the review of marketing communications
Journal of business research : JBR
604
The journal of brand management : an international journal
564
The journal of product & brand management
387
SpringerLink / Bücher
301
Journal of retailing and consumer services
286
European journal of marketing : EJM
125
Psychology & marketing
112
Industrial marketing management : the international journal for industrial and high-tech firms
107
Journal of strategic marketing
107
Journal of marketing communications
105
Asia Pacific journal of marketing and logistics
104
International journal of hospitality management
103
Marketing intelligence & planning
103
Journal of marketing management : MM
101
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
97
The IUP journal of brand management : IJBRM
92
Journal of marketing
81
Springer eBook Collection
79
Journal of the Academy of Marketing Science
76
Innovatives Markenmanagement
72
Journal of promotion management : innovations in planning and applied research
71
Marketing letters : a journal of research in marketing
70
Journal of promotion management : JPM
67
International journal of internet marketing and advertising : IJIMA
66
Journal of international consumer marketing
66
Journal of advertising research
65
Journal of fashion marketing and management
65
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
63
Tourism management : research, policies, practice
62
International marketing review
61
Research
61
Cogent business & management
59
Qualitative market research : an international journal
59
Journal of marketing management : JMM ; journal of the Academy of Marketing
58
Journal of global marketing
56
Journal of marketing research : JMR
56
Business horizons
53
International journal of contemporary hospitality management
53
Journal of travel and tourism marketing
52
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ECONIS (ZBW)
66
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66
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1
I've heard that brand before : the role of music recognition on consumer choice
Anglada-Tort, Manuel
;
Schofield, Kerry
;
Trahan, Tabitha
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1567-1587
Persistent link: https://www.econbiz.de/10013484607
Saved in:
2
Dealing with intrusive ads : a study of which functionalities help consumers feel agency
Riedel, Aimee S.
;
Weeks, Clinton S.
;
Beatson, Amanda T.
- In:
International journal of advertising : the review of …
43
(
2024
)
2
,
pp. 361-387
Persistent link: https://www.econbiz.de/10014550823
Saved in:
3
Perspectives : a research-based guide for brand activism
Verlegh, Peeter
- In:
International journal of advertising : the review of …
43
(
2024
)
2
,
pp. 388-402
Persistent link: https://www.econbiz.de/10014550824
Saved in:
4
When endorsers behave badly : consumer self-expression and negative meaning transfer
Breberina, Jovica
;
Shukla, Paurav
;
Rosendo-Rios, Veronica
- In:
International journal of advertising : the review of …
41
(
2022
)
4
,
pp. 771-795
Persistent link: https://www.econbiz.de/10013209404
Saved in:
5
Altercast framing with assertive sustainability messages : how dominant brands can motivate non-green consumers
Milfeld, Tyler
;
Pittman, Matthew
- In:
International journal of advertising : the review of …
43
(
2024
)
1
,
pp. 173-201
Persistent link: https://www.econbiz.de/10014450248
Saved in:
6
Cross-media advertising strategies and brand attitude : the role of cognitive load
Hatzithomas, Leonidas
;
Theodorakioglou, Fotini
; …
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 603-636
Persistent link: https://www.econbiz.de/10014551016
Saved in:
7
Branded content and motivations for social media use as drivers of brand outcomes on social media : a cross-cultural study
Buzeta, Cristian
;
De Keyzer, Freya
;
Dens, Nathalie
; …
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 637-671
Persistent link: https://www.econbiz.de/10014551018
Saved in:
8
The effects of brand trustworthiness and credibility on location-based advertising : moderating effects of privacy concern and social influence
Le, Hoang T. P. M.
;
Yoo, Weonsang
;
Park, Jungkun
- In:
International journal of advertising : the review of …
43
(
2024
)
5
,
pp. 798-823
Persistent link: https://www.econbiz.de/10014551072
Saved in:
9
Silent persuasion : incidental use of promotional merchandise benefits unfamiliar brands
Kamleitner, Bernadette
;
Marckhgott, Eva
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1135-1159
Persistent link: https://www.econbiz.de/10012650634
Saved in:
10
Engaging allies for better or worse : investigating the relationship between multiple-brand alliances and persuasion knowledge
Muravskii, Daniil
;
Smirnova, Maria
;
Muravskaia, Snezhana
- In:
International journal of advertising : the review of …
41
(
2022
)
7
,
pp. 1282-1313
Persistent link: https://www.econbiz.de/10013417496
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