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~isPartOf:"International journal of advertising : the review of marketing communications"
~subject:"Consumer behaviour"
~subject:"Soziomarketing"
~subject:"Theory"
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Consumer behaviour
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Social Marketing
4
Social marketing
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Advertising effects
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Werbewirkung
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Advertising
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Gesundheitsvorsorge
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Konsumentenverhalten
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social marketing
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Kashmiri, Saim
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Newman, Christopher L.
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International journal of advertising : the review of marketing communications
Journal of business research : JBR
16
Journal of marketing management : MM
10
Journal of nonprofit & public sector marketing
8
Europäische Hochschulschriften / 5
7
Health marketing quarterly
7
Journal of social marketing : JSOCM
7
International review on public and non-profit marketing
6
Journal of advertising : official publication of the American Academy of Advertising
6
Journal of marketing management : JMM ; journal of the Academy of Marketing
6
SpringerLink / Bücher
6
The Sage library in marketing
6
Australasian marketing journal
5
Journal of Social Marketing
5
Journal of consumer behaviour : an international research review
5
Arbeitspapier / Institut für Marketing, Universität Mannheim
4
Journal of marketing communications
4
Sage library in marketing
4
Social marketing and behaviour change : models, theory and applications
4
Working paper / National Bureau of Economic Research, Inc.
4
European journal of marketing : EJM
3
Gabler Edition Wissenschaft
3
Journal of business ethics : JOBE
3
Journal of public policy & marketing : JPP & M ; an annual publ. of the Division of Research, Graduate School of Business Administration, University of Michigan
3
Marktorientiertes Nonprofit-Management
3
NBER Working Paper
3
NBER working paper series
3
Palgrave Advances in Behavioral Economics
3
Psychology & marketing
3
Research
3
The SAGE handbook of social marketing
3
The journal of services marketing
3
European Journal of Marketing
2
European journal of marketing
2
Fortschritt-Berichte VDI / 16
2
International journal of applied behavioral economics : IJABE ; an official publication of the Information Resources Management Association
2
International journal of consumer studies
2
International journal of nonprofit and voluntary sector marketing
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Journal of Islamic marketing : JIMA
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The unintended effects of health information base rates on health risk estimates and behavioral intentions
Newman, Christopher L.
;
Kashmiri, Saim
- In:
International journal of advertising : the review of …
41
(
2022
)
6
,
pp. 1038-1063
Persistent link: https://www.econbiz.de/10013362125
Saved in:
2
Remember the motivationally-relevant appeals? : the influence of social and sensory appeals on memory for pronutritional messages promoting healthy foods
Samson, Lelia
;
Nanne, Annemarie J.
;
Buijzen, Moniek
- In:
International journal of advertising : the review of …
40
(
2021
)
4
,
pp. 582-601
Persistent link: https://www.econbiz.de/10012586682
Saved in:
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