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~isPartOf:"International journal of advertising : the review of marketing communications"
~subject:"Germany"
~subject:"Markenimage"
~subject:"Social web"
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Germany
Markenimage
Social web
Brand management
66
Markenführung
66
Consumer behaviour
58
Konsumentenverhalten
58
Advertising effects
43
Werbewirkung
43
Brand image
31
Advertising
30
Werbung
30
Internet marketing
27
Online-Marketing
27
Brand
22
Markenartikel
22
Social Web
19
Luxury goods
10
Luxusgüter
10
Marketing management
8
Marketingmanagement
8
Product Placement
7
Product placement
7
Beziehungsmarketing
6
Relationship marketing
6
brand attitude
6
social media
6
Psychology of advertising
5
Werbepsychologie
5
persuasion knowledge
5
Celebrity endorsement
4
Celebrity-Werbung
4
Fashion
4
Influencer marketing
4
Instagram
4
Mode
4
advertising
4
Confidence
3
Corporate Social Responsibility
3
Corporate social responsibility
3
Emotion
3
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41
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41
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41
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English
41
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Dens, Nathalie
2
Hudders, Liselot
2
Matthes, Jörg
2
Naderer, Brigitte
2
Sung, Yongjun
2
Veirman, Marijke de
2
Ahn, Jungyong
1
Alharbi, Khalid
1
Ang, Lawrence
1
Anglada-Tort, Manuel
1
Baek, Tae Hyun
1
Balasubramanian, Siva Kumar
1
Bang, Hye Jin
1
Bintinger, Simone
1
Bock, Dora
1
Boerman, Sophie C.
1
Boutsouki, Christina
1
Breberina, Jovica
1
Breves, Priska
1
Britt, Brian C.
1
Buzeta, Cristian
1
Chan, Terri H.
1
Choi, Dongwon
1
Choi, Sung Tae
1
Choi, Sungchul
1
Choi, Yung Kyun
1
Chu, Shu-Chuan (Kelly)
1
De Jans, Steffi
1
De Keyzer, Freya
1
Duff, Brittany R. L.
1
Eguro, Yuka
1
Einwiller, Sabine
1
Garaus, Marion
1
Girschick, Alexander
1
Gistri, Giacomo
1
Han, Jiyoon
1
Hatzithomas, Leonidas
1
Hayes, Jameson L.
1
Holiday, Steven
1
Hong, Cheng
1
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International journal of advertising : the review of marketing communications
Journal of business research : JBR
407
The journal of brand management : an international journal
306
The journal of product & brand management
300
Journal of retailing and consumer services
189
SpringerLink / Bücher
163
European journal of marketing : EJM
85
Psychology & marketing
77
Journal of marketing communications
75
Marketing intelligence & planning
75
Asia Pacific journal of marketing and logistics
73
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
65
International journal of hospitality management
61
International journal of internet marketing and advertising : IJIMA
61
Journal of strategic marketing
59
Industrial marketing management : the international journal for industrial and high-tech firms
57
Journal of promotion management : innovations in planning and applied research
56
Journal of international consumer marketing
55
Innovatives Markenmanagement
54
Journal of marketing
50
Tourism management : research, policies, practice
50
Journal of marketing management : MM
49
Cogent business & management
48
Marketing letters : a journal of research in marketing
48
Journal of the Academy of Marketing Science
47
Journal of global marketing
46
The IUP journal of brand management : IJBRM
45
International journal of consumer studies
44
Journal of marketing management : JMM ; journal of the Academy of Marketing
44
The journal of consumer marketing
43
International marketing review
42
Journal of promotion management : JPM
42
Research
42
European journal of marketing
40
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
40
Journal of travel and tourism marketing
40
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
39
Qualitative market research : an international journal
37
Springer eBook Collection / Business and Economics
37
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
36
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ECONIS (ZBW)
41
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1
I've heard that brand before : the role of music recognition on consumer choice
Anglada-Tort, Manuel
;
Schofield, Kerry
;
Trahan, Tabitha
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1567-1587
Persistent link: https://www.econbiz.de/10013484607
Saved in:
2
When endorsers behave badly : consumer self-expression and negative meaning transfer
Breberina, Jovica
;
Shukla, Paurav
;
Rosendo-Rios, Veronica
- In:
International journal of advertising : the review of …
41
(
2022
)
4
,
pp. 771-795
Persistent link: https://www.econbiz.de/10013209404
Saved in:
3
Cross-media advertising strategies and brand attitude : the role of cognitive load
Hatzithomas, Leonidas
;
Theodorakioglou, Fotini
; …
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 603-636
Persistent link: https://www.econbiz.de/10014551016
Saved in:
4
Branded content and motivations for social media use as drivers of brand outcomes on social media : a cross-cultural study
Buzeta, Cristian
;
De Keyzer, Freya
;
Dens, Nathalie
; …
- In:
International journal of advertising : the review of …
43
(
2024
)
4
,
pp. 637-671
Persistent link: https://www.econbiz.de/10014551018
Saved in:
5
The effects of brand trustworthiness and credibility on location-based advertising : moderating effects of privacy concern and social influence
Le, Hoang T. P. M.
;
Yoo, Weonsang
;
Park, Jungkun
- In:
International journal of advertising : the review of …
43
(
2024
)
5
,
pp. 798-823
Persistent link: https://www.econbiz.de/10014551072
Saved in:
6
Meaning transfer in celebrity endorsement and co-
branding
: meaning valence, association type, and brand awareness
Tian, Shiyun
;
Tao, Weiting
;
Hong, Cheng
;
Tsai, Wanhsiu Sunny
- In:
International journal of advertising : the review of …
41
(
2022
)
6
,
pp. 1017-1037
Persistent link: https://www.econbiz.de/10013362124
Saved in:
7
The rise, growth, and future of branded content in the digital media landscape
Dens, Nathalie
;
Poels, Karolien
- In:
International journal of advertising : the review of …
42
(
2023
)
1
,
pp. 141-150
Persistent link: https://www.econbiz.de/10014233935
Saved in:
8
Effect of brand prominence on fashion advertising images on Instagram : a computational analysis
Yoo, Jinyoung Jinnie
;
Choi, Sungchul
;
Song, Hayeon
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 384-407
Persistent link: https://www.econbiz.de/10014234107
Saved in:
9
When brands get real : the role of authenticity and electronic word-of-mouth in shaping consumer response to brands taking a stand
Chu, Shu-Chuan (Kelly)
;
Kim, Hyejin
;
Kim, Yoojung
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 1037-1064
Persistent link: https://www.econbiz.de/10014321552
Saved in:
10
Outdoor-sports brands' Instagram strategies : how message attributes relate to consumer engagement
Zhang, Jennifer Shiyue
;
Su, Leona Yi Fan
- In:
International journal of advertising : the review of …
42
(
2023
)
6
,
pp. 1088-1109
Persistent link: https://www.econbiz.de/10014321554
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