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~isPartOf:"International journal of advertising : the review of marketing communications"
~subject:"Internet marketing"
~subject:"Online-Handel"
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Internet marketing
Online-Handel
Fashion
7
Mode
7
Advertising
6
Advertising effects
6
Consumer behaviour
6
Konsumentenverhalten
6
Werbewirkung
6
Werbung
6
Brand management
4
Markenführung
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Luxury goods
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Luxusgüter
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Online-Marketing
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Brand image
2
Markenimage
2
Marketing management
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Marketingmanagement
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Social Web
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Social web
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Textile distribution
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Textilhandel
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fashion marketing
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Bekleidungsindustrie
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Body esteem
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Fashion Advertising
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Fashion advertising
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Choi, Sungchul
1
Harrison, Brooke
1
Jacobson, Jenna
1
Kim, Sang Jin
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Ko, Eunju
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Song, Hayeon
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Teona, Gogichaishvili
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Yoo, Jinyoung Jinnie
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International journal of advertising : the review of marketing communications
Journal of fashion marketing and management
24
Journal of retailing and consumer services
24
Journal of business research : JBR
12
Journal of global fashion marketing : JGfM
9
Cogent business & management
8
International journal of electronic marketing and retailing : IJEMR
5
International journal of retail & distribution management
5
International journal of retail and distribution management
5
Springer eBook Collection
5
The international review of retail, distribution and consumer research
5
Asia Pacific journal of marketing and logistics
4
Electronic commerce research
4
The journal of brand management : an international journal
4
The journal of product & brand management
4
Digital Transformation for Fashion and Luxury Brands : Theory and Practice
3
European journal of international management : EJIM
3
International journal of business and globalisation : IJBG
3
International journal of consumer studies
3
International journal of internet marketing and advertising : IJIMA
3
Journal of marketing theory and practice : JMTP
3
Journal of promotion management : innovations in planning and applied research
3
Young consumers : insight and ideas for responsible marketers
3
Advanced digital marketing strategies in a data-driven era
2
Building corporate identity, image and reputation in the digital era
2
Business Analytics
2
Edition Wissenschaft - Apprimus
2
Electronic markets : EM ; the international journal of electronic commerce and business media
2
European management journal
2
Innovatives Markenmanagement
2
International journal of electronic commerce : IJEC
2
International journal of management practice : IJMP
2
Journal of Asian finance, economics and business : JAFEB
2
Journal of Islamic marketing
2
Journal of advertising research
2
Journal of global marketing
2
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
2
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
2
Journal of marketing communications
2
Journal of marketing research
2
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1
Sustainable
fashion
social media influencers and content creation calibration
Jacobson, Jenna
;
Harrison, Brooke
- In:
International journal of advertising : the review of …
41
(
2022
)
1
,
pp. 150-177
Persistent link: https://www.econbiz.de/10013167389
Saved in:
2
Effect of brand prominence on
fashion
advertising images on Instagram : a computational analysis
Yoo, Jinyoung Jinnie
;
Choi, Sungchul
;
Song, Hayeon
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 384-407
Persistent link: https://www.econbiz.de/10014234107
Saved in:
3
Environmental claims in online video advertising : effects for fast-
fashion
and luxury brands
Teona, Gogichaishvili
;
Ko, Eunju
;
Kim, Sang Jin
- In:
International journal of advertising : the review of …
39
(
2020
)
6
,
pp. 858-887
Persistent link: https://www.econbiz.de/10012260280
Saved in:
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