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~isPartOf:"International journal of advertising : the review of marketing communications"
~subject:"Markenimage"
~subject:"Opinion"
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International journal of advertising : the review of marketing communications
Journal of business research : JBR
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International journal of hospitality management
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SpringerLink / Bücher
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International journal of advertising : the quarterly review of marketing communications
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International journal of market research
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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International journal of services and standards
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International journal of technology marketing : IJTMkt
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International journal of wine business research : IJWBR
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ECONIS (ZBW)
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1
Refining replacements : validating a revised typology of visual metaphor using perceived processing fluency and aesthetic pleasure
Enschot, Renske van
;
Hooijdonk, Charlotte van
; …
- In:
International journal of advertising : the review of …
42
(
2023
)
2
,
pp. 344-367
Persistent link: https://www.econbiz.de/10014234040
Saved in:
2
Who will buy the idea of non-fungible token (NFT) marketing? : understanding consumers' psychological tendencies and value perceptions of branded NFTs
Xie, Quan
;
Muralidharan, Sidharth
;
Edwards, Steven M.
- In:
International journal of advertising : the review of …
43
(
2024
)
6
,
pp. 987-1015
Persistent link: https://www.econbiz.de/10015050104
Saved in:
3
The impact of infectious disease cues on visual pattern-seeking
Lee, Jaehoon
;
Park, Jooyoung
;
Lee, Jacob C.
;
Jhang, Jihoon
- In:
International journal of advertising : the review of …
42
(
2023
)
4
,
pp. 740-772
Persistent link: https://www.econbiz.de/10014296411
Saved in:
4
The effects of sensory fit on consumer evaluations of co-branding
Ahn, Jungyong
;
Kim, Ahyeon
;
Sung, Yongjun
- In:
International journal of advertising : the review of …
39
(
2020
)
4
,
pp. 486-503
Persistent link: https://www.econbiz.de/10012260230
Saved in:
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