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~isPartOf:"International journal of advertising : the review of marketing communications"
~subject:"Risiko"
~subject:"Werbewirkung"
~type_genre:"Arbeitspapier"
~type_genre:"Aufsatz in Zeitschrift"
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International journal of advertising : the review of marketing communications
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The disclosure paradox : how persuasion knowledge mediates disclosure effects in sponsored media content
Beckert, Johannes
;
Koch, Thomas
;
Viererbl, Benno
; …
- In:
International journal of advertising : the review of …
40
(
2021
)
7
,
pp. 1160-1186
Persistent link: https://www.econbiz.de/10012650636
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