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~isPartOf:"International journal of advertising : the review of marketing communications"
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Exploring the role of issue involvement and brand attachment in shaping consumer response toward corporate
social
advocacy
(CSA) initiatives : the case of Nike's Colin Kaepernick c...
Li, Jo-Yun
;
Kim, Joon Kyoung
;
Alharbi, Khalid
- In:
International journal of advertising : the review of …
41
(
2022
)
2
,
pp. 233-257
Persistent link: https://www.econbiz.de/10013207294
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