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~isPartOf:"International journal of business and globalisation : IJBG"
~isPartOf:"International journal of consumer studies"
~person:"Blazquez Cano, Marta"
~subject:"Brand image"
~type:"article"
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Blazquez Cano, Marta
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International journal of business and globalisation : IJBG
International journal of consumer studies
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The effects of rebranding on customer-based brand equity
Blazquez Cano, Marta
;
Mattich, Kurt
;
Henninger, Claudia E.
- In:
International journal of business and globalisation : IJBG
22
(
2019
)
1
,
pp. 91-109
Persistent link: https://www.econbiz.de/10011994973
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