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~isPartOf:"International journal of business and globalisation : IJBG"
~isPartOf:"Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung"
~subject:"Neuroscience"
~subject:"Retail outlet"
~type_genre:"Article in journal"
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International journal of business and globalisation : IJBG
Wie Marken wirken : Impulse aus der Neuroökonomie für die Markenführung
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Neuromarketing and the advances in the consumer behaviour studies : a systematic review of the literature
Cruz, Cassiana Maris Lima
;
Medeiros, Janine Fleith de
; …
- In:
International journal of business and globalisation : IJBG
17
(
2016
)
3
,
pp. 330-351
Persistent link: https://www.econbiz.de/10011687660
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