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~isPartOf:"International journal of business and globalisation : IJBG"
~language:"eng"
~person:"Büschken, Joachim"
~person:"Jacob, Frank"
~person:"Rangarajan, Deva"
~person:"Svensson, Göran"
~person:"Ulaga, Wolfgang"
~person:"Woodside, Arch G."
~subject:"B-to-B-Marketing"
~subject:"Business-to-business marketing"
~subject:"Confidence"
~subject:"Innovation management"
~subject:"Relationship marketing"
~subject:"Sales management"
~subject:"Theorie"
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Büschken, Joachim
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International journal of business and globalisation : IJBG
Industrial marketing management : the international journal for industrial and high-tech firms
17
Journal of business-to-business marketing
4
The journal of business & industrial marketing
4
Advances in business marketing and purchasing
3
Emerald insight
2
European business review
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European research on management and business economics
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International journal of procurement management
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Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
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Journal of service research
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Journal of the Academy of Marketing Science
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AMS review : official publication of the Academy of Marketing Science
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Advances in Business Marketing and Purchasing
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Advances in Business Marketing and Purchasing Ser
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African journal of economic and management studies : AJEMS
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Business horizons
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Business relationship management and marketing
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Business-to-business marketing management : strategies, cases and solutions
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European journal of marketing
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Field guide to case study research in business-to-business marketing and purchasing
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Fundamentals of business-to-business marketing
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Handbook of business-to-business marketing
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International journal of business excellence
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International journal of business excellence : IJBEX
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International journal of business governance and ethics : IJBGE
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Journal of contemporary marketing science
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Journal of organizational change management
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Journal of personal selling & sales management : JPSSM
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South African journal of business management
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A conscientious corporate brand model : a Taiwanese assessment
Lee, Tzong-ru
;
Mysen, Tore
;
Svensson, Göran
- In:
International journal of business and globalisation : IJBG
8
(
2012
)
2
,
pp. 256-267
Persistent link: https://www.econbiz.de/10009553097
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