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~isPartOf:"International journal of business and globalisation : IJBG"
~person:"Büschken, Joachim"
~person:"Jacob, Frank"
~person:"Rangarajan, Deva"
~person:"Svensson, Göran"
~person:"Ulaga, Wolfgang"
~person:"Woodside, Arch G."
~subject:"B-to-B-Marketing"
~subject:"Business-to-business marketing"
~subject:"Confidence"
~subject:"Innovation management"
~subject:"Relationship marketing"
~subject:"Sales management"
~subject:"Theorie"
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Aufsatzsammlung"
~type_genre:"Konferenzschrift"
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International journal of business and globalisation : IJBG
Industrial marketing management : the international journal for industrial and high-tech firms
17
Journal of business-to-business marketing
4
The journal of business & industrial marketing
4
European business review
2
European research on management and business economics
2
International journal of procurement management
2
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
2
Journal of service research
2
Journal of the Academy of Marketing Science
2
AMS review : official publication of the Academy of Marketing Science
1
African journal of economic and management studies : AJEMS
1
Business horizons
1
Business relationship management and marketing
1
Business-to-business marketing management : strategies, cases and solutions
1
Die Kausalanalyse : ein Instrument der empirischen betriebswirtschaftlichen Forschung
1
European journal of marketing
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Field guide to case study research in business-to-business marketing and purchasing
1
Fundamentals of business-to-business marketing
1
Gabler-Edition Wissenschaft / Business-to-Business-Marketing
1
Handbook of business-to-business marketing
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Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
1
International journal of business excellence
1
International journal of business excellence : IJBEX
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International journal of business governance and ethics : IJBGE
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of contemporary marketing science
1
Journal of marketing
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Journal of organizational change management
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Journal of personal selling & sales management
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Probleme und Trends in der Marketing-Forschung : Festschrift für Professor Dr. Peter Hammann zum 60. Geburtstag
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South African journal of business management
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A conscientious corporate brand model : a Taiwanese assessment
Lee, Tzong-ru
;
Mysen, Tore
;
Svensson, Göran
- In:
International journal of business and globalisation : IJBG
8
(
2012
)
2
,
pp. 256-267
Persistent link: https://www.econbiz.de/10009553097
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