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~isPartOf:"International journal of business competition and growth : IJBCG"
~subject:"Innovation management"
~subject:"Kundenzufriedenheit"
~subject:"Partielle kleinste Quadrate"
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Innovation management
Kundenzufriedenheit
Partielle kleinste Quadrate
Brand management
1
Consumer behaviour
1
Customer satisfaction
1
Innovation adoption
1
Innovationsakzeptanz
1
Konsumentenverhalten
1
Markenführung
1
PLS
1
Partial least squares
1
Social Web
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Social web
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Structural equation model
1
Strukturgleichungsmodell
1
Viral marketing
1
Virales Marketing
1
adoption
1
behaviourial intentions
1
brand communities
1
consumer attitudes
1
interactive services
1
partial least squares
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path modelling
1
video streaming
1
word of mouth
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Barajas-Portas, Karla
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Reyes-Mercado, Pável
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International journal of business competition and growth : IJBCG
Journal of business research : JBR
29
Long range planning : LRP ; international journal of strategic management
18
Handbook of partial least squares : concepts, methods and applications
16
Technological forecasting & social change : an international journal
12
European management journal
11
Journal of retailing and consumer services
10
SpringerLink / Bücher
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European journal of marketing
8
International journal of business information systems : IJBIS
8
European journal of international management : EJIM
7
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
7
International journal of production economics
6
Journal of marketing analytics : JMA
6
Journal of marketing theory and practice
6
Management information systems : mis quarterly
6
Organizational research methods : ORM
6
Amfiteatru economic : an economic and business research periodical
5
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
5
International journal of quality & reliability management
5
Journal of business-to-business marketing
5
Journal of the Academy of Marketing Science
5
Marketing : ZFP ; journal of research and management
5
Quality management journal : QMJ
5
Tourism analysis : an interdisciplinary tourism & hospitality journal
5
Cogent business & management
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Die Betriebswirtschaft : DBW
4
Discussion papers / Courant Research Centre "Poverty, Equity and Growth in Developing and Transition Countries: Statistical Methods and Empirical Analysis"
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Global business review
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Information systems research : ISR
4
International journal of innovation management
4
International journal of productivity and quality management : IJPQM
4
Journal of modelling in management
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Schriftenreihe Innovative betriebswirtschaftliche Forschung und Praxis
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Total quality management & business excellence
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Asia Pacific journal of marketing and logistics
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Electronic commerce research and applications
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Entrepreneurial business and economics review : EBER
3
Industrial marketing management : the international journal for industrial and high-tech firms
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International journal of agile systems and management : IJASM
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International journal of business innovation and research
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The path from brand communities through word of mouth to the intentions to adopt video streaming service : a two-stage framework
Barajas-Portas, Karla
;
Reyes-Mercado, Pável
- In:
International journal of business competition and …
6
(
2018
)
2
,
pp. 80-104
Persistent link: https://www.econbiz.de/10011916470
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