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~isPartOf:"International journal of business competition and growth : IJBCG"
~subject:"Innovation management"
~subject:"Kundenzufriedenheit"
~subject:"Strukturgleichungsmodell"
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Innovation management
Kundenzufriedenheit
Strukturgleichungsmodell
Brand management
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Consumer behaviour
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Customer satisfaction
1
Innovation adoption
1
Innovationsakzeptanz
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Konsumentenverhalten
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Markenführung
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PLS
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Partial least squares
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Partielle kleinste Quadrate
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Social Web
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Social web
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Structural equation model
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Viral marketing
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Virales Marketing
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adoption
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behaviourial intentions
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brand communities
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consumer attitudes
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interactive services
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partial least squares
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path modelling
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video streaming
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Barajas-Portas, Karla
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Reyes-Mercado, Pável
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International journal of business competition and growth : IJBCG
Journal of business research : JBR
17
European journal of marketing
8
Long range planning : LRP ; international journal of strategic management
8
Technological forecasting & social change : an international journal
7
European management journal
6
Handbook of partial least squares : concepts, methods and applications
6
International journal of business information systems : IJBIS
6
Journal of retailing and consumer services
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Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
4
Journal of business-to-business marketing
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Journal of marketing theory and practice
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Journal of the Academy of Marketing Science
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Organizational research methods : ORM
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SpringerLink / Bücher
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Tourism analysis : an interdisciplinary tourism & hospitality journal
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International journal of agile systems and management : IJASM
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International journal of services and operations management
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Journal of family business strategy
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Journal of open innovation : technology, market, and complexity
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Schmalenbachs Zeitschrift für betriebswirtschaftliche Forschung : ZfbF
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Total quality management & business excellence
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Amfiteatru economic : an economic and business research periodical
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Die Betriebswirtschaft : DBW
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Electronic commerce research and applications
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Entrepreneurial business and economics review : EBER
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Forum Marketing
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Global business & economics review
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International journal of business innovation and research : IJBIR
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International journal of enterprise information systems : an official publication of the Information Resources Management Association
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International journal of innovation management
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International journal of production economics
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International journal of productivity and quality management : IJPQM
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The path from brand communities through word of mouth to the intentions to adopt video streaming service : a two-stage framework
Barajas-Portas, Karla
;
Reyes-Mercado, Pável
- In:
International journal of business competition and …
6
(
2018
)
2
,
pp. 80-104
Persistent link: https://www.econbiz.de/10011916470
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