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~isPartOf:"International journal of business environment : IJBE"
~language:"eng"
~subject:"Brand management"
~subject:"Theorie"
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
~type_genre:"Textbook"
~type_genre:"Thesis"
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International journal of business environment : IJBE
Industrial marketing management : the international journal for industrial and high-tech firms
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Field guide to case study research in business-to-business marketing and purchasing
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Exploring the mediating role of marketing planning in enterprise marketing capabilities
Fonseca, Joana Sofia da
;
Dias, Álvaro Lopes
;
Pereira, …
- In:
International journal of business environment : IJBE
14
(
2023
)
1
,
pp. 15-36
Persistent link: https://www.econbiz.de/10014234416
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