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~isPartOf:"International journal of business environment : IJBE"
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B-to-B-Marketing
4
Business-to-business marketing
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Beziehungsmarketing
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Lieferantenmanagement
3
Relationship marketing
3
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Costa, Renato J. Lopes da
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Gonçalves, Rui
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Pereira, Leandro
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Dias, Álvaro Lopes
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Fonseca, Joana Sofia da
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Jerónimo, Carlos H.
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International journal of business environment : IJBE
Industrial marketing management : the international journal for industrial and high-tech firms
611
The journal of business & industrial marketing
235
Journal of business-to-business marketing
128
Journal of business research : JBR
100
SpringerLink / Bücher
89
Handbook of business-to-business marketing
35
Springer eBook Collection
34
Journal of marketing
33
B-to-B-Markenführung : Grundlagen, Konzepte, Best Practice
27
Research
25
Springer eBook Collection / Business and Economics
22
Gabler Edition Wissenschaft
21
Journal of the Academy of Marketing Science
19
The journal of personal selling & sales management : JPSSM
19
Harvard-Business-Manager : das Wissen der Besten
18
Business-to-Business-Kommunikation : neue Entwicklungen im B-to-B-Marketing
17
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
17
Marketing intelligence & planning
16
Europäische Hochschulschriften / 5
15
Harvard business review : HBR
15
Innovation in pricing : contemporary theories and best practices
15
Investitionsgüter- und High-Tech-Marketing (ITM) : erprobte Instrumentarien, Erfolgsbeispiele, Problemlösungen
15
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
15
Business-to-Business-Marketing
14
European journal of marketing : EJM
14
Gabler Edition Wissenschaft / Business-to-Business-Marketing
13
Journal of customer behaviour
13
essentials
13
Innovationen für das Industriegütermarketing : Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag
12
Journal of business market management : JBM
12
Journal of strategic marketing
12
Journal of marketing management : MM
11
Journal of marketing theory and practice
11
Journal of personal selling & sales management
11
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
11
Psychology & marketing
10
The service industries journal
10
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
9
Brand the Future : systematische Markenentwicklung im B2B
9
Field guide to case study research in business-to-business marketing and purchasing
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ECONIS (ZBW)
4
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1
Exploring the mediating role of marketing planning in enterprise marketing capabilities
Fonseca, Joana Sofia da
;
Dias, Álvaro Lopes
;
Pereira, …
- In:
International journal of business environment : IJBE
14
(
2023
)
1
,
pp. 15-36
Persistent link: https://www.econbiz.de/10014234416
Saved in:
2
Business models competition based on knowledge assets
Pereira, Leandro
;
Jerónimo, Carlos H.
;
Dias, Álvaro
; …
- In:
International journal of business environment : IJBE
13
(
2022
)
2
,
pp. 175-187
Persistent link: https://www.econbiz.de/10013198077
Saved in:
3
Adjusting customer journey mapping for application in industrial product-service systems
West, Shaun
;
Stoll, Oliver
;
Østerlund, Marika
; …
- In:
International journal of business environment : IJBE
11
(
2020
)
3
,
pp. 275-297
Persistent link: https://www.econbiz.de/10012506266
Saved in:
4
Solution sales process blueprinting
Rabetino, Rodrigo
;
Ogundipe, Samuel Johnson
; …
- In:
International journal of business environment : IJBE
10
(
2018
)
2
,
pp. 132-159
Persistent link: https://www.econbiz.de/10011990877
Saved in:
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