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~isPartOf:"International journal of business excellence : IJBEX"
~subject:"Beziehungsmarketing"
~subject:"Corporate social responsibility"
~subject:"Firm performance"
~subject:"Firmenimage"
~subject:"brand loyalty"
~type:"article"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Reprint"
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Beziehungsmarketing
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brand loyalty
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Markenführung
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brand equity
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United Arab Emirates
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Vereinigte Arabische Emirate
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brand awareness
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hotel industry
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increasing business competition
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Katuuk, Neltje F.
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Nuseir, Mohammed T.
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Siringoringo, Hotniar
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International journal of business excellence : IJBEX
Journal of business research : JBR
17
Journal of retailing and consumer services
9
International journal of hospitality management
8
The journal of product & brand management
7
Asia Pacific journal of marketing and logistics
6
Cogent business & management
6
European journal of marketing : EJM
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
The journal of brand management : an international journal
6
Global business review
3
IIMB management review
3
Industrial marketing management : the international journal for industrial and high-tech firms
3
International journal of internet marketing and advertising : IJIMA
3
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of business ethics : JOBE
3
Journal of marketing communications
3
Journal of marketing management : JMM ; journal of the Academy of Marketing
3
Journal of relationship marketing : innovations and enhancements for customer service, relations, and satisfaction
3
Journal of strategic marketing
3
Marketing i menedžment innovacij : m&mi
3
Marketing intelligence & planning
3
Administrative Sciences : open access journal
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African journal of business and economic research : AJBER
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Asian Academy of Management journal : AAMJ
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Economic research
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European research studies
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International journal of business innovation and research : IJBIR
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International journal of market research
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Journal of hospitality marketing & management
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Journal of marketing
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Journal of promotion management : innovations in planning and applied research
2
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
2
Journal of service research
2
Metamorphosis : a journal of management research
2
The international journal of bank marketing : IJBM
2
The journal of business & industrial marketing
2
The journal of services marketing
2
Vision : the journal of business perspective
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Academia : revista Latinoamericana de administración
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Assessing the impact of brand equity and customer experience on brand loyalty in the United Arab Emirates' hotel industry
Nuseir, Mohammed T.
- In:
International journal of business excellence : IJBEX
25
(
2021
)
4
,
pp. 459-473
Persistent link: https://www.econbiz.de/10012798424
Saved in:
2
Interrelationships among retail customer-based brand-equity dimensions : a study from Indonesia
Siringoringo, Hotniar
;
Katuuk, Neltje F.
- In:
International journal of business excellence : IJBEX
25
(
2021
)
1
,
pp. 56-74
Persistent link: https://www.econbiz.de/10012669046
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