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~isPartOf:"International journal of business information systems : IJBIS"
~isPartOf:"Journal of business research : JBR"
~person:"Filieri, Raffaele"
~subject:"Viral marketing"
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Viral marketing
Social Web
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Filieri, Raffaele
Ranaweera, Chatura
4
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3
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2
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2
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International journal of business information systems : IJBIS
Journal of business research : JBR
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
3
Journal of direct, data and digital marketing practice : the international journal of the Institute of Direct Marketing
1
Psychology & marketing
1
Tourism management : research, policies, practice
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ECONIS (ZBW)
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Electronic word-of-mouth from video bloggers : the role of content quality and source homophily across hedonic and utilitarian products
Filieri, Raffaele
;
Acikgoz, Fulya
;
Du, Hao
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014294781
Saved in:
2
The role of visual cues in eWOM on consumers’ behavioral intention and decisions
Filieri, Raffaele
;
Lin, Zhibin
;
Pino, Giovanni
; …
- In:
Journal of business research : JBR
135
(
2021
),
pp. 663-675
Persistent link: https://www.econbiz.de/10012647992
Saved in:
3
What makes online reviews helpful? : a diagnosticity-adoption framework to explain informational and normative influences in e-WOM
Filieri, Raffaele
- In:
Journal of business research : JBR
68
(
2015
)
6
,
pp. 1291-1270
Persistent link: https://www.econbiz.de/10010529911
Saved in:
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