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~isPartOf:"International journal of business information systems : IJBIS"
~isPartOf:"Journal of business research : JBR"
~subject:"Viral marketing"
~subject:"Western countries"
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Viral marketing
Western countries
Social Web
536
Social web
536
Consumer behaviour
379
Konsumentenverhalten
379
Internet marketing
246
Online-Marketing
246
Welt
210
World
210
Brand management
129
Markenführung
129
Relationship marketing
125
Beziehungsmarketing
124
Social media
122
Online retailing
107
Online-Handel
107
Virales Marketing
107
Internet
97
Innovation
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E-commerce
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88
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59
Virtual reality
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Virtuelle Realität
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Globalisierung
55
Globalization
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53
Kundenintegration
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Westliche Staaten
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Ranaweera, Chatura
4
Dwivedi, Yogesh Kumar
3
Filieri, Raffaele
3
Jayawardhena, Chanaka
3
Audretsch, David B.
2
Azer, Jaylan
2
Belitski, Maksim
2
Cui, Geng
2
Huarng, Kun-Huang
2
Kunz, Werner
2
Lim, Weng Marc
2
Liu, Hongfei
2
Mariani, Marcello M.
2
Osburg, Victoria-Sophie
2
Peng, Ling
2
Teng, Lefa
2
Tiago, Flávio Borges
2
Tiago, Maria Teresa Borges
2
Wang, Fang
2
Xie, Xuemei
2
Yoganathan, Vignesh
2
Abbas Mardani
1
Abouk, Rahi
1
Acikgoz, Fulya
1
Ackfeldt, Anna-Lena
1
Ahmed, Pervaiz Khalid
1
Aithal, Rajesh K.
1
Al-Dwairi, Radwan Moh'd
1
AlRabiah, Sara
1
Alghamdi, Ahmad Mohammad
1
Alguezaui, Salma
1
Ali, Md. Yunus
1
Ali, Murad
1
Alipour, Sima
1
Aloini, Davide
1
Amalanathan, Anthoniraj
1
Angell, Robert J.
1
Angriawan, Arifin
1
Anouncia, S. Margret
1
Anzola-Román, Paula
1
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International journal of business information systems : IJBIS
Journal of business research : JBR
Technological forecasting & social change : an international journal
172
Research policy : policy, management and economic studies of science, technology and innovation
97
Technology analysis & strategic management
73
Technovation : the international journal of technological innovation, entrepreneurship and technology management
67
International journal of innovation management
66
The journal of technology transfer
64
Journal of open innovation : technology, market, and complexity
52
Journal of retailing and consumer services
50
International journal of innovation and technology management
47
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
45
IEEE transactions on engineering management : EM
44
Industrial marketing management : the international journal for industrial and high-tech firms
41
International journal of internet marketing and advertising : IJIMA
41
Intereconomics : review of European economic policy
39
Tourism management : research, policies, practice
39
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
38
Journal of knowledge management
36
Journal of marketing communications
36
Information systems research : ISR
35
International journal of hospitality management
35
International journal of technology management : IJTM
35
Journal of management information systems : JMIS
32
Research technology management : RTM
31
Journal of engineering and technology management : JET-M
30
Industry and innovation
29
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
28
Bjulleteń inostrannoj kommerčeskoj informacii / Priloženie
25
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
25
Defence and peace economics
24
International journal of advertising : the review of marketing communications
24
Journal of marketing
23
Management science : journal of the Institute for Operations Research and the Management Sciences
23
Innovation: organization & management : IOM
22
International journal of electronic marketing and retailing : IJEMR
22
International journal of advertising : the quarterly review of marketing communications
21
Psychology & marketing
21
SpringerLink / Bücher
21
Electronic commerce research
20
International journal of business innovation and research
20
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ECONIS (ZBW)
153
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1
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10
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153
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1
Electronic word of mouth 2.0 (eWOM 2.0) : the evolution of eWOM research in the new age
Liu, Hongfei
;
Jayawardhena, Chanaka
;
Shukla, Paurav
; …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014550367
Saved in:
2
Using affective content to promote high-involvement services on social media
Tran, Hai-Anh
;
Farrell, Andrew
;
Evanschitzky, Heiner
; …
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014555850
Saved in:
3
Generative artificial intelligence in innovation management : a preview of future research developments
Mariani, Marcello M.
;
Dwivedi, Yogesh Kumar
- In:
Journal of business research : JBR
175
(
2024
),
pp. 1-21
Persistent link: https://www.econbiz.de/10014549573
Saved in:
4
Knowledge collaboration, firm productivity and innovation : a critical assessment
Audretsch, David B.
;
Belitski, Maksim
- In:
Journal of business research : JBR
172
(
2024
),
pp. 1-16
Persistent link: https://www.econbiz.de/10014544987
Saved in:
5
How micro- (vs. mega-) influencers generate word of mouth in the digital economy age : the moderating role of mindset
Li, Wenting
;
Zhao, Fang
;
Lee, Ji Min
;
Park, Jiwoon
; …
- In:
Journal of business research : JBR
171
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014536007
Saved in:
6
Reappraising the roles of review valence and conflict in online relationships
Liu, Ran
;
Ford, John B.
;
Zhang, Weiyong
;
Bonnici, Joseph
- In:
Journal of business research : JBR
167
(
2023
),
pp. 1-12
Persistent link: https://www.econbiz.de/10014383191
Saved in:
7
Suspicion of online product reviews as fake : cues and consequences
Harrison-Walker, L. Jean
;
Jiang, Ying
- In:
Journal of business research : JBR
160
(
2023
),
pp. 1-17
Persistent link: https://www.econbiz.de/10014294843
Saved in:
8
The impact of reverse knowledge transfers on exploitative and exploratory innovations in MNCs : the role of knowledge distance
Ouyang, Huimin
;
Park, Chansoo
;
Oh, Chang Hoon
- In:
Journal of business research : JBR
179
(
2024
),
pp. 1-15
Persistent link: https://www.econbiz.de/10014555832
Saved in:
9
How consumers evaluate movies on online platforms? : investigating the role of consumer engagement and external engagement
Gupta, Samrat
;
Deodhar, Swanand J.
;
Tiwari, Amit Anand
; …
- In:
Journal of business research : JBR
176
(
2024
),
pp. 1-13
Persistent link: https://www.econbiz.de/10014549697
Saved in:
10
The preference for users to experts in the domain of online product ratings
Essig, Richard A.
- In:
Journal of business research : JBR
173
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014547887
Saved in:
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