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~isPartOf:"International journal of business information systems : IJBIS"
~isPartOf:"Journal of macromarketing"
~language:"eng"
~person:"Lusch, Robert F."
~subject:"marketing"
~type_genre:"Article in journal"
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Lusch, Robert F.
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International journal of business information systems : IJBIS
Journal of macromarketing
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Robert Lusch : 1949-2017 : a eulogy delivered March 3, 2017
Schmidtz, David
- In:
Journal of macromarketing
43
(
2023
)
1
,
pp. 41-42
Persistent link: https://www.econbiz.de/10014233672
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The cultural knowledge perspective : insights on resource creation for marketing theory, practice, and education
Weinberger, Michelle F.
;
Lusch, Robert F.
- In:
Journal of macromarketing
43
(
2023
)
1
,
pp. 48-60
Persistent link: https://www.econbiz.de/10014233677
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