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~isPartOf:"International journal of business information systems : IJBIS"
~isPartOf:"Journal of macromarketing"
~person:"Pandey, Ashutosh"
~subject:"marketing"
~type_genre:"Article in journal"
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Journal of macromarketing
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Social media marketing impact on the purchase intention of millennials
Pandey, Ashutosh
;
Sahu, Rajendra
;
Dash, Manoj Kumar
- In:
International journal of business information systems : …
28
(
2018
)
2
,
pp. 147-162
Persistent link: https://www.econbiz.de/10011882760
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