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~isPartOf:"International journal of business information systems : IJBIS"
~isPartOf:"Management communication quarterly : an international journal"
~isPartOf:"Management science : journal of the Institute for Operations Research and the Management Sciences"
~person:"Lee, Dokyun"
~subject:"Consumer behaviour"
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Lee, Dokyun
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International journal of business information systems : IJBIS
Management communication quarterly : an international journal
Management science : journal of the Institute for Operations Research and the Management Sciences
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Advertising content and consumer engagement on social media : evidence from Facebook
Lee, Dokyun
;
Hosanagar, Kartik
;
Nair, Harikesh
- In:
Management science : journal of the Institute for …
64
(
2018
)
11
,
pp. 5105-5131
Persistent link: https://www.econbiz.de/10011947139
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