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~isPartOf:"International journal of business information systems : IJBIS"
~person:"Al-Dwairi, Radwan Moh'd"
~subject:"Innovationsakzeptanz"
~subject:"Konsumentenverhalten"
~subject:"Virales Marketing"
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Innovationsakzeptanz
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Al-Dwairi, Radwan Moh'd
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The role of social platforms in establishing brand awareness for B2C e-commerce : empirical study
Al-Dwairi, Radwan Moh'd
;
Harb, Yousra
;
Shehabat, Issa
- In:
International journal of business information systems : …
33
(
2020
)
4
,
pp. 488-504
Persistent link: https://www.econbiz.de/10012199474
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