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~isPartOf:"International journal of business information systems : IJBIS"
~person:"Farhat, Kashif"
~person:"Harb, Yousra"
~subject:"Innovationsakzeptanz"
~subject:"Konsumentenverhalten"
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Innovationsakzeptanz
Konsumentenverhalten
Brand image
2
Consumer behaviour
2
E-commerce
2
Electronic Commerce
2
Markenimage
2
Social Web
2
Social web
2
Viral marketing
2
Virales Marketing
2
social media
2
Beziehungsmarketing
1
Customer satisfaction
1
Ewom
1
Internet marketing
1
Kundenzufriedenheit
1
Online retailing
1
Online-Handel
1
Online-Marketing
1
Relationship marketing
1
Website
1
brand awareness
1
brand image
1
credibility
1
customer satisfaction
1
e-WOM
1
electronic word of mouth
1
electronic word-of-mouth
1
information quality
1
intention
1
interactivity
1
online websites
1
purchase intention
1
receiver's perspective
1
technology
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user-generated-content
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Farhat, Kashif
Harb, Yousra
Abed, Salma S.
1
Aggarwal, Vaneeta
1
Al-Dwairi, Radwan
1
Al-Dwairi, Radwan Moh'd
1
Alipour, Sima
1
Almadhoun, Nour M.
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Amalanathan, Anthoniraj
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Anouncia, S. Margret
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Arif, Imtiaz
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Baharum Baharudin
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Bhatt, Vivek
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Binh Giang Nguyen
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Dash, Manoj Kumar
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Dashti, Mehdi
1
Dolatabadi, Hossein Rezaei
1
Dominic, P. D. D.
1
Dwivedi, Yogesh Kumar
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Ghosh, Biswadip
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Gupta, Rashik
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Ha Nguyen Thi Thu
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Ho, Ree
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Javadi, Mohammad Hossein Moshref
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Jeong, Bong-Keun
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Kiu, Ching-Chieh
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Kosalge, Parag
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Kosalge, Parag Uma
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International journal of business information systems : IJBIS
Journal of internet commerce
2
International journal of knowledge management : IJKM ; an official publication of the Information Resources Management Association
1
Pakistan journal of commerce and social sciences
1
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ECONIS (ZBW)
2
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The role of social platforms in establishing brand awareness for B2C e-commerce : empirical study
Al-Dwairi, Radwan Moh'd
;
Harb, Yousra
;
Shehabat, Issa
- In:
International journal of business information systems : …
33
(
2020
)
4
,
pp. 488-504
Persistent link: https://www.econbiz.de/10012199474
Saved in:
2
Role of electronic word of mouth on purchase intention
Aslam, Wajeeha
;
Farhat, Kashif
;
Arif, Imtiaz
- In:
International journal of business information systems : …
30
(
2019
)
4
,
pp. 411-426
Persistent link: https://www.econbiz.de/10012059446
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