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~isPartOf:"International journal of business information systems : IJBIS"
~person:"Gharibpoor, Mahshid"
~subject:"Markenführung"
~subject:"Relationship marketing"
~subject:"Supply chain"
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Studying the influence of e-CRM on web-based brand personality : the case of Mellat Bank
Shahin, Arash
;
Gharibpoor, Mahshid
;
Teymouri, Shirin
; …
- In:
International journal of business information systems : …
13
(
2013
)
4
,
pp. 453-470
Persistent link: https://www.econbiz.de/10010231396
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