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~isPartOf:"International journal of business information systems : IJBIS"
~person:"Harb, Yousra"
~subject:"Konsumentenverhalten"
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Konsumentenverhalten
Beziehungsmarketing
1
Brand image
1
Consumer behaviour
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E-commerce
1
Electronic Commerce
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Markenimage
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Relationship marketing
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brand awareness
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credibility
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electronic word-of-mouth
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information quality
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International journal of business information systems : IJBIS
International journal of knowledge management : IJKM ; an official publication of the Information Resources Management Association
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The role of social platforms in establishing brand awareness for B2C e-commerce : empirical study
Al-Dwairi, Radwan Moh'd
;
Harb, Yousra
;
Shehabat, Issa
- In:
International journal of business information systems : …
33
(
2020
)
4
,
pp. 488-504
Persistent link: https://www.econbiz.de/10012199474
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