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~isPartOf:"International journal of business performance management"
~isPartOf:"Journal of retailing and consumer services"
~subject:"Relationship marketing"
~type_genre:"Aufsatz in Zeitschrift"
~type_genre:"Konferenzschrift"
~type_genre:"Übersichtsarbeit"
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Relationship marketing
Bundling strategy
11
Leistungsbündel
11
Consumer behaviour
6
Konsumentenverhalten
6
Bundling
5
Beziehungsmarketing
3
Dienstleistungsqualität
3
Preismanagement
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Service quality
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Customer value
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Kundenwert
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Marketing management
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Marketingmanagement
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Performance measurement
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Data Envelopment Analysis (DEA)
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Ho, Jyh-Wen
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Huang, Yeu-Shiang
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Kim, Junghun
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Kim, Kyungah
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International journal of business performance management
Journal of retailing and consumer services
Industrial marketing management : the international journal for industrial and high-tech firms
12
Journal of business research : JBR
4
The journal of business & industrial marketing
4
International journal of technology management : IJTM
3
Journal of revenue and pricing management
3
International journal of business environment : IJBE
2
International journal of operations & production management : IJOPM ; the official journal of the European Operations Management Association, EUROMA
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International journal of production economics
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International journal of production research
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International marketing review
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Journal of service management
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Annales Universitatis Mariae Curie-Skłodowska / H
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California management review
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Der Markt : international journal of marketing
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European business review : EBR ; the official journal of the International Management Centres, Europe
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Forschungsbericht / Hochschulgruppe Arbeits- und Betriebsorganisation HAB e.V.
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International journal of arts management
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International journal of business innovation and research
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International journal of hospitality management
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International journal of information systems and change management : IJISCM
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International journal of knowledge management studies : IJKMS
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International journal of operations & production management
1
International journal of product lifecycle management : IJPLM
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International journal of revenue management : IJRM
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International journal of services and operations management
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International journal of services and operations management : IJSOM
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Journal of business market management : JBM
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Journal of business-to-business marketing
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Journal of management & governance
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Journal of management science and engineering
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Journal of service research : JSR
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Managing service quality : MSQ ; an international journal
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Marketing review St. Gallen : Marketingfachzeitschrift für Theorie & Praxis
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ECONIS (ZBW)
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1
The study of brand loyalty and switching cost on OTT bundled service choice : focusing on reference-dependent preferences in the saturated market
Kim, Kyungah
;
Kim, Junghun
- In:
Journal of retailing and consumer services
77
(
2024
),
pp. 1-9
Persistent link: https://www.econbiz.de/10014462320
Saved in:
2
A study on promotion with strategic two-stage customized bundling
Huang, Yeu-Shiang
;
Ho, Jyh-Wen
;
Wu, Guan-Jin
- In:
Journal of retailing and consumer services
68
(
2022
),
pp. 1-15
Persistent link: https://www.econbiz.de/10013366277
Saved in:
3
Performance measurement approach to show the value for the customer in an industrial service network
Ukko, Juhani
;
Pekkola, Sanna
;
Saunila, Minna
;
Rantala, Tero
- In:
International journal of business performance management
16
(
2015
)
2/3
,
pp. 214-229
Persistent link: https://www.econbiz.de/10011317292
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