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~isPartOf:"International journal of comparative management"
~isPartOf:"Journal of international consumer marketing"
~isPartOf:"Marketing letters : a journal of research in marketing"
~person:"Myer, Duane W."
~subject:"Comparative advertising"
~subject:"Werbewirkung"
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Comparative advertising
Werbewirkung
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Myer, Duane W.
Allan, David
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Anand, Sandip
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Choi, Jungsil
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International journal of comparative management
Journal of international consumer marketing
Marketing letters : a journal of research in marketing
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The effect of product positioning in a comparison table on consumers' evaluation of a sponsor
Choi, Jungsil
;
Myer, Duane W.
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
1
,
pp. 367-380
Persistent link: https://www.econbiz.de/10009530694
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