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~isPartOf:"International journal of comparative management"
~isPartOf:"Journal of international consumer marketing"
~person:"Bremser, Kerstin"
~subject:"Comparative advertising"
~subject:"Kulturelle Identität"
~subject:"Print advertising"
~subject:"Printwerbung"
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Journal of international consumer marketing
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A comparative study on glocal commercial advertisement perceptions : British and French viewers' responses to Red Bull
Bremser, Kerstin
;
Walter, Nadine
;
Goehlich, Véronique
- In:
International journal of comparative management
1
(
2018
)
4
,
pp. 333-354
Persistent link: https://www.econbiz.de/10012051393
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