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~isPartOf:"International journal of comparative management"
~isPartOf:"Journal of international consumer marketing"
~person:"Kalro, Arti D."
~person:"Nagar, Komal"
~subject:"Comparative advertising"
~subject:"Kulturelle Identität"
~subject:"Print advertising"
~subject:"Printwerbung"
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Comparative advertising
Kulturelle Identität
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Advertising effects
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Kalro, Arti D.
Nagar, Komal
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International journal of comparative management
Journal of international consumer marketing
European journal of marketing : EJM
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ECONIS (ZBW)
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Consumers' evaluation of ad-brand congruity in comparative advertising
Nagar, Komal
- In:
Journal of international consumer marketing
27
(
2015
)
3
,
pp. 253-276
Persistent link: https://www.econbiz.de/10011306308
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2
Comparative advertising in India : a content analysis of English print advertisements
Kalro, Arti D.
;
Sivakumaran, Bharadhwaj
;
Marathe, Rahul R.
- In:
Journal of international consumer marketing
22
(
2010
)
4
,
pp. 377-394
Persistent link: https://www.econbiz.de/10008991647
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