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~isPartOf:"International journal of consumer studies"
~isPartOf:"International journal of services, economics and management"
~isPartOf:"Journal of marketing"
~person:"Arat, Mustafa Murat"
~subject:"Customer satisfaction"
~subject:"Emotion"
~subject:"Konsumentenverhalten"
~subject:"emotions"
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A new livestream retail analytics framework to assess the sales impact of emotional displays
Bharadwaj, Neeraj
;
Ballings, Michel
;
Naik, Prasad A.
; …
- In:
Journal of marketing
86
(
2022
)
1
,
pp. 27-47
Persistent link: https://www.econbiz.de/10012794726
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