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~isPartOf:"International journal of consumer studies"
~isPartOf:"Journal of business research : JBR"
~person:"Chen, Qimei"
~person:"Liu, Martin J."
~subject:"Brand management"
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Search: subject_exact:"Consumer Behaviour"
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Chen, Qimei
Liu, Martin J.
Ko, Eunju
10
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8
Veloutsou, Cleopatra
8
Diamantopoulos, Adamantios
7
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6
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International journal of consumer studies
Journal of business research : JBR
Marketing letters : a journal of research in marketing
2
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of international marketing
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Journal of the Academy of Marketing Science
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ECONIS (ZBW)
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A multimodal discourse-mythological approach to understanding brand-based conflicts in online consumer communities : the case of Samsung vs. Huawei
Koblarp Chandrasapth
;
Yannopoulou, Natalia
;
Schoefer, Klaus
- In:
Journal of business research : JBR
144
(
2022
),
pp. 1103-1120
Persistent link: https://www.econbiz.de/10013185081
Saved in:
2
It pays off to be authentic : an examination of direct versus indirect brand mentions on social media
Hu, Miao
;
Chen, Jie
;
Chen, Qimei
;
He, Wei
- In:
Journal of business research : JBR
117
(
2020
),
pp. 19-28
Persistent link: https://www.econbiz.de/10012285283
Saved in:
3
Our conditional love for the underdog : the effect of brand positioning and the lay theory of achievement on WOM
He, Yi
;
You, Ya
;
Chen, Qimei
- In:
Journal of business research : JBR
118
(
2020
),
pp. 210-222
Persistent link: https://www.econbiz.de/10012288591
Saved in:
4
Reciprocal transfer of brand identity and image associations arising from higher education brand extensions
Yuan, Ruizhi
;
Liu, Martin J.
;
Luo, Jun
;
Yen, Dorothy A.
- In:
Journal of business research : JBR
69
(
2016
)
8
,
pp. 3069-3076
Persistent link: https://www.econbiz.de/10011507919
Saved in:
5
Understanding consumer motivations to interact on brand websites in the international marketplace : evidence from the U.S., China, and South Korea
Alden, Dana
;
Kelley, James B.
;
Youn, James B.
;
Chen, Qimei
- In:
Journal of business research : JBR
69
(
2016
)
12
,
pp. 5909-5916
Persistent link: https://www.econbiz.de/10011597551
Saved in:
6
Authenticity perceptions in the Chinese marketplace
Liu, Martin J.
;
Yannopoulou, Natalia
;
Bian, Xuemei
; …
- In:
Journal of business research : JBR
68
(
2015
)
1
,
pp. 27-33
Persistent link: https://www.econbiz.de/10010433170
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