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~isPartOf:"International journal of consumer studies"
~isPartOf:"SpringerLink / Bücher"
~person:"Alagarsamy, Subburaj"
~subject:"Großbritannien"
~subject:"Markenführung"
~subject:"Markenimage"
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Alagarsamy, Subburaj
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International journal of consumer studies
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Masstige scale : an alternative to measure brand equity
Alagarsamy, Subburaj
;
Mehrolia, Sangeeta
;
Paul, Justin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465441
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