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~isPartOf:"International journal of consumer studies"
~isPartOf:"The international review of retail, distribution and consumer research"
~person:"Schramm-Klein, Hanna"
~subject:"Beziehungsmarketing"
~subject:"Bibliometrics"
~subject:"Großbritannien"
~type_genre:"Konferenzbeitrag"
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Beziehungsmarketing
Bibliometrics
Großbritannien
Brand image
1
Brand management
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Consumer behaviour
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Einzelhandel
1
Food retailing
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Konsumentenverhalten
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Lebensmitteleinzelhandel
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Markenführung
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Markenimage
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Market segmentation
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Marktsegmentierung
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Relationship marketing
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Retail trade
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Social network
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Soziales Netzwerk
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Target group
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Zielgruppe
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blockmodeling
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customer segmentation
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multiple store patronage
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purchasing strategies
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social network analysis
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Schramm-Klein, Hanna
Bertrandie, Laura
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Bäckström, Kristina
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Castaldo, Sandro
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David, Natalie
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Frasquet Deltoro, Marta
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Grosso, Monica
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Johansson, Ulf
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Karjaluoto, Heikki
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Mollá Descals, Alejandro
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Nyrhinen, Jussi
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Rank, Olaf N.
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Ruiz-Molina, María-Eugenia
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Schaefer, Fabian
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International journal of consumer studies
The international review of retail, distribution and consumer research
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Customer segmentation in retailing based on retail brand patronage patterns
David, Natalie
;
Schramm-Klein, Hanna
;
Rank, Olaf N.
; …
- In:
The international review of retail, distribution and …
25
(
2015
)
5
,
pp. 449-459
Persistent link: https://www.econbiz.de/10011534009
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