//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"International journal of consumer studies"
~language:"eng"
~type_genre:"Arbeitspapier"
~type_genre:"Article in journal"
~type_genre:"Aufsatz im Buch"
~type_genre:"Reprint"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Brand equity"
Narrow search
Delete all filters
| 6 applied filters
Year of publication
From:
To:
Subject
All
Brand image
5
Consumer behaviour
5
Konsumentenverhalten
5
Markenimage
5
Brand management
4
Markenführung
4
brand equity
4
Measurement
2
Messung
2
mass prestige
2
Auction
1
Auction theory
1
Auktion
1
Auktionstheorie
1
Beziehungsmarketing
1
Brand
1
Brand equity
1
Customer value
1
Einzelhandel
1
Electronic money
1
Elektronisches Geld
1
Experiment
1
Kundenwert
1
MTMM
1
Markenartikel
1
Neural networks
1
Neuronale Netze
1
Relationship marketing
1
Retail customer equity
1
Retail trade
1
Returns to scale
1
Skalenertrag
1
Willingness to pay
1
Zahlungsbereitschaftsanalyse
1
artificial neural network
1
brand innovativeness
1
brand passion
1
construal level theory
1
consumer behavior
1
cross-national
1
more ...
less ...
Online availability
All
Undetermined
4
Type of publication
All
Article
5
Type of publication (narrower categories)
All
Arbeitspapier
Article in journal
Aufsatz im Buch
Reprint
Aufsatz in Zeitschrift
5
Language
All
English
Author
All
Alagarsamy, Subburaj
1
Ellis, Joan L.
1
Gilal, Faheem Gul
1
Gilal, Naeem Gul
1
Gilal, Rukhsana Gul
1
Gong, Zhenxing
1
Li, Yan Ming
1
Mehrolia, Sangeeta
1
Oh, Jong-Chul
1
Paul, Justin
1
Singh, Balgopal
1
Yoon, Sungjoon
1
more ...
less ...
Published in...
All
International journal of consumer studies
Journal of business research : JBR
50
The journal of brand management : an international journal
28
Journal of retailing and consumer services
16
European journal of marketing : EJM
15
The journal of product & brand management
15
International journal of hospitality management
13
Cogent business & management
12
Marketing intelligence & planning
11
Journal of marketing
10
Antecedents and outcomes of employee-based brand equity
9
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
8
Journal of marketing communications
8
Asia Pacific journal of marketing and logistics
7
Journal of marketing management : JMM ; journal of the Academy of Marketing
7
Tourism management : research, policies, practice
7
Global business review
6
International marketing review
6
Journal of air transport management
6
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
6
Journal of promotion management : innovations in planning and applied research
6
Industrial marketing management : the international journal for industrial and high-tech firms
5
International journal of internet marketing and advertising : IJIMA
5
International journal of market research
5
International journal of sports marketing & sponsorship
5
Journal of marketing for higher education
5
Journal of strategic marketing
5
Journal of the Academy of Marketing Science
5
The service industries journal
5
AMS review : official publication of the Academy of Marketing Science
4
Administrative Sciences : open access journal
4
European research studies
4
International journal of sport management and marketing : IJSMM
4
Journal of Asian finance, economics and business : JAFEB
4
Journal of advertising research
4
Journal of business ethics : JOBE
4
Journal of food products marketing : innovations in food advertising, food promotion, food publicity, food sales promotion
4
Journal of global marketing
4
Journal of hospitality marketing & management
4
Journal of marketing research : JMR
4
more ...
less ...
Source
All
ECONIS (ZBW)
5
Showing
1
-
5
of
5
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Measuring consumer-based brand equity of prestigious mass brands using masstige mean score scale
Singh, Balgopal
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-25
Persistent link: https://www.econbiz.de/10014465422
Saved in:
2
Masstige scale : an alternative to measure brand equity
Alagarsamy, Subburaj
;
Mehrolia, Sangeeta
;
Paul, Justin
- In:
International journal of consumer studies
48
(
2024
)
1
,
pp. 1-14
Persistent link: https://www.econbiz.de/10014465441
Saved in:
3
The role of nostalgic brand positioning in capturing brand equity : theoretical extension and analysis
Gilal, Rukhsana Gul
;
Gilal, Naeem Gul
;
Gilal, Faheem Gul
; …
- In:
International journal of consumer studies
46
(
2022
)
1
,
pp. 161-181
Persistent link: https://www.econbiz.de/10012808003
Saved in:
4
A cross-national validation of a new retail customer equity model
Yoon, Sungjoon
;
Oh, Jong-Chul
- In:
International journal of consumer studies
40
(
2016
)
6
,
pp. 652-664
Persistent link: https://www.econbiz.de/10011640304
Saved in:
5
Consumers' willingnes to pay using an experimental auction methodology : applications to brand equity
Li, Yan Ming
;
Ellis, Joan L.
- In:
International journal of consumer studies
38
(
2014
)
4
,
pp. 436-441
Persistent link: https://www.econbiz.de/10010407422
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->