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~isPartOf:"International journal of consumer studies"
~person:"Ghorbani, Mijka"
~person:"Henkel, Alexander P."
~subject:"Bibliometrics"
~subject:"Brand image"
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A transdisciplinary review and framework of consumer interactions with embodied social robots : design, delegate, deploy
Blaurock, Marah
;
Čaić, Martina
;
Okan, Mehmet
;
Henkel, …
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1877-1899
Persistent link: https://www.econbiz.de/10013411997
Saved in:
2
Consumers' brand personality perceptions in a digital world : a systematic literature review and research agenda
Ghorbani, Mijka
;
Karampela, Maria
;
Tonner, Andrea
- In:
International journal of consumer studies
46
(
2022
)
5
,
pp. 1960-1991
Persistent link: https://www.econbiz.de/10013412019
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